Privacy Policy
Last Updated: 2026
Chew Valley Estates ("we," "us," "our," or "Company") operates chewvalleyestates.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which promotes and provides affiliate links to Grosvenor Casino and other gambling operators.
Please read this Privacy Policy carefully. By accessing and using chewvalleyestates.com, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, phone number, and postal address when you voluntarily submit forms or contact us.
- Technical Data: IP address, browser type, operating system, and device information.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and clickthrough information.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Location Data: Approximate geographic location based on IP address.
We do not knowingly collect data from children under 18 years of age. If we become aware that a child has provided us with personal data, we will delete such information promptly.
2. How We Use Information
We use the information we collect for the following purposes:
- Affiliate Tracking: To track clicks, referrals, and conversions to Grosvenor Casino and partner gambling operators for affiliate commission purposes.
- Analytics: To analyse Website traffic, user behaviour, and engagement patterns to understand how visitors interact with our content.
- Site Improvement: To enhance, optimise, and improve the functionality, design, and user experience of the Website.
- Communication: To respond to your inquiries, send newsletters or promotional content (with your consent), and provide customer support.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Fraud Prevention: To detect, prevent, and address fraudulent activity and security issues.
3. Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on the Website. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for the Website to function properly (e.g., session cookies).
- Analytics Cookies: Track user behaviour and Website performance to help us improve our services.
- Affiliate Cookies: Enable us to track affiliate referrals and commissions from Grosvenor Casino and other partners.
- Marketing/Advertising Cookies: Used to deliver targeted content and monitor campaign performance.
Cookie Opt-Out Options:
- You can control cookie settings through your browser preferences and disable non-essential cookies at any time.
- Most browsers allow you to refuse cookies or alert you when cookies are being sent. Refer to your browser's help section for instructions.
- Please note that disabling certain cookies may affect Website functionality.
- You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4. Third-Party Links
The Website contains affiliate links to Grosvenor Casino and other gambling operators and third-party websites. We are not responsible for the privacy practices, content, or security of external websites. When you click on affiliate links and leave chewvalleyestates.com, you are subject to the privacy policies of those third parties.
We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.
Third-party operators may set their own cookies and tracking technologies independently of our control.
5. Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, residents of the United Kingdom have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data (subject to certain exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to the processing of your data for marketing, analytics, or other purposes.
- Right to Lodge a Complaint: You have the right to file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details in the Contact Us section below.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law:
- Personal Data from Forms: Retained for up to 3 years unless longer retention is legally required.
- Analytics Data: Typically retained for 26 months.
- Affiliate Tracking Data: Retained for the duration necessary to process and reconcile affiliate commissions (typically 12-24 months).
- Cookies: Session cookies are deleted when you close your browser; persistent cookies expire according to their set duration (typically 30 days to 2 years).
If you request deletion of your personal data, we will remove it within 30 days unless legal obligations require continued retention.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
We will respond to your request within 30 days of receipt.
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This Website is for informational and entertainment purposes only. Gambling can be addictive. Please gamble responsibly and only with funds you can afford to lose. For support and self-exclusion options, visit GambleAware.co.uk or contact the National Problem Gambling Clinic.